Viva Magenta Pantone’s Color of the Year 2023 pulsating color inspired from nature.
PANTONE 18-1750 Viva Magenta is an unconventional color shade for an unconventional time and a signal for strength, inclusivity and self-expression.
Viva Magenta PANTONE describes as powerful and empowering:
In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.
Executive Director, Pantone Color Institute